Ever want to connect with a colleague from years ago, or ask someone for information on a specific topic you are far removed from? You might want to start a conversation with a person in a company you’d like to do business with.
These situations can be addressed by asking one of your LinkedIn 1st degree connections for an introduction to one of their connections. In LinkedIn-speak this person is considered a 2nd degree connection to you. This is what’s great about LinkedIn – it’s a veritable who’s who of business professionals waiting for you to tap into its treasure.
In a nutshell, here’s how an introduction works:
1 Find an individual you would like to be introduced to and see if you have any mutual connections. Once you establish the person you would like to meet is connected to one of your 1st degree connections, the wheels are put into motion.
For example, my 1st degree connection, Kathie Hartmans, Owner of Quality Bindery Services is connected to Kim Tuzzo, Admin & Communications Services of the Printing Industries Alliance. Ideally I want to be introduced to Kim to see if the PIA could benefit from my professional speaking services for their monthly meetings.
2 Next, get out of the mindset “I want Kim’s business.” Get into the “Givers Gain” mindset, a Business Network International slogan that speaks volumes on the mindset you want to have for successful, mutually beneficial introductions.
Rather than compose a request to Kathi for an introduction to Kim to get business, ask yourself how you could first be of help or service to Kim. In this case, PIA always needs new printing company members. Who do I know that might benefit from Kim’s trade organization? Voila! I know Dale Cooper of Foremost Printing & Graphics.
3 Compose your message to your 1st degree connection Kathie. I like to do this in Word or Notepad and just copy / paste into the LinkedIn message box. As an aside, if you’re really on top of your productivity tools, you’ll use a $30 software subscription called ActiveWords to save your template text for your next introduction.
The introduction request message would go something like this:
Hope this message finds you well! I see you are connected to Kim Tuzzo of PIA, a great organization. I’d appreciate a LinkedIn introduction to her. I have an industry client I’d like to refer to Kim for possible membership in the PIA. Can you introduce the two of us? Thanks in advance for your help.
4 Hit “Enter.” Your request message is off.
With this positive “Givers Gain” approach, you give your referrer, Kathie, a reason to take the time to make the introduction to Kim. She’s provided a value to Kim, and she will view her introduction to you as a “paying it forward” action. Win-win!
5 Be sure to dash off a personalized “thank you” to Kathie after she has made the introduction. Leaving her a LinkedIn recommendation would be like icing on the cake!
Watch My 4-minute Video
I’ll show you in detail how to identify shared connections and how you go about asking for introductions.
Stay tuned. I’ll continue to cover ways to increase your career and business opportunities using LinkedIn.
Any questions, feel free to email me at firstname.lastname@example.org.
Rick Itzkowich is an international speaker, entrepreneur, and networking expert. He is an award winning trainer presenting workshops, keynotes, break-out sessions, and interviews around the world. Rick is a sought-after podcast, blog, and webinar guest as well as the developer of his own networking and technology merging products. He set out to be a LinkedIn expert, and today he is recognized as “Rick I – The LinkedIn Guy.” (858) 456-7653 – Contact – Website – SpeakerWebsite – YIKES!Workshop – RockIT!Workshop – QuoteActions – Facebook – LinkedIn
Photo Credit – geralt